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How to Choose Sticker Size

Most people order one size too small. Here's how sticker sizing is measured, what each size is good for and how to check before you commit to a thousand of them.

How size is measured

Sticker size is based on the widest dimensions of your finished sticker. A 3 inch circle is 3 inches across; a 3 inch die-cut design is 3 inches at its widest point, whichever direction that runs. A tall, narrow logo at "3 inches" will therefore look smaller on a surface than a square one at the same nominal size.

What each size suits

2"

Product seals, small jar lids, packaging inserts and subtle branding.

2.5"

The everyday workhorse: box seals, envelopes, small merch.

3"

Laptops, water bottles, notebooks — the most-ordered size.

3.5"

Statement logos, creator merch, anything sold in a pack.

4"

Hard hats, car windows, big packaging, giveaway stickers.

Custom

Specify exact width and height when a shape demands it.

Legibility rules of thumb

If your design contains a word, make sure that word is at least a quarter of the sticker's width. If it contains a URL or a social handle, go up one size from whatever you first picked. Text below roughly 6pt at final size is decorative, not readable.

Keep important content at least an eighth of an inch away from the cut edge so trimming tolerance never clips it.

Size, quantity and price

Larger stickers cost more per unit and higher quantities cost less per unit, so the two pull against each other. If you're between sizes, price both at your intended quantity in the builder before deciding — the gap is often smaller than expected.

Check it against a real object

The quickest sanity check is visual. Use the sticker size visualizer to compare sizes against a laptop, bottle, phone, package and notebook, then start your order.

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